On April 25, 2019, The National Association of Flower Producers and Exporters of Ecuador, Expoflores, held their 2019 FlorEcuador award show recognizing exceptional work, commitment and dedication in the flower industry. Jet Fresh Flower Distributors and Jet Fresh Flower Growers in Cotopaxi, Ecuador received the Human Transcendence award in the category of Corporate Social Responsibility for hosting our first Women’s Empowerment Class at the farm, and for hosting monthly coaching and motivational sessions at the farm.
Our farm managers, Juanita and Carlos Coloma attended the award show where Juanita accepted the award for her efforts organizing an emotionally empowering event for our team that is 86% female. Our Women’s Empowerment Class was our first motivational coaching event that discussed matters specifically affecting our female team members. Each month, we also host motivational team building exercises that help our team work better and more effectively together.
As a manager and confidant at our farm, Juanita discovered that some of our female team members have endured emotional hardships at home which are affecting their everyday lives. Juanita was touched by the matters affecting her team that she got personally involved, effectively opening a healthy dialogue to improve their happiness and self-worth through motivational counseling.
Our Women’s Empowerment Class had great feedback by Expoflores, whose Social Help Department attended and expressed interest in replicating this coaching session in other farms, according to Juanita. See highlights from our Women’s Empowerment Class held in March, during National Women’s Month.
Expoflores was created in 1984 “with the mission of representing the Ecuadorian flower industry and meeting the needs of partners, through fast and effective services that help them generate added value in business, framed in social and environmental norms.”
Jet Fresh Flower Growers, established for only a year, was in the company of large, well-established flower farms who were also recognized that evening.
Florequisa’s Dr. Elena Terán received special recognition as a female leader in the floral sector for over 37 years. She was a judge of Ecuador and has become an iconic member of the floral industry as a matriarch in a patriarch world. Juanita looks up to her greatly. “I wish to be like her one day,” she said.
As a young, fresh rose farm in Ecuador, we’re extremely proud to be recognized by Expoflores amongst this amazing group of peers during our stage of infancy.
We would like to congratulate our friend, José Antonio Bueno, General Manager of Sisapamba, who was elected during last night’s award ceremony as Expoflores’ new President of the Directory.
We’re so proud of Juanita and Carlos for their terrific work managing our farm, Jet Fresh Flower Growers. What they do for our team to enrich their lives is beyond compare and they deserve all the recognition that’s earn. We thank you both for your passion and dedication.
We also want thank Expoflores for this humbling recognition in the category of social responsibility. We fully understand the weight of this award and look forward to contributing more in the future.