“The Art of Bloom explores how humans and nature coexist.”
Focusing on the special relationship between humans and nature, The Art of Bloom is an interactive pop-up exhibition connecting people with nature in an elevated environment using real flowers, light, and AR interactions. This multi-sensory installation features many unique elements including showers of flower petals, light, aroma, and sound, designed to awaken your senses.
“The new exhibit, which is an evocative blend of digital technology and real flowers—about 3,000 of them—aims to awaken a meditative state of synesthesia for a fully immersive experience.” Dwell
“Symbiosis is the debut theme installation of The Art of Bloom. Flowers have instilled in us great meaning and symbols. In turn, we cultivate flowers to help convey our deepest emotions, signal change, and celebrate life stages. Humans and flowers are stimulated by one another, reacting to each other to learn and grow.” The Art of Bloom
Jet Fresh Flower Distributors in Miami, Fla. proudly supplied The Art of Bloom with over 2000 white and ivory Preserved Flowers to create their impressive hanging flower installation. The Art of Bloom’s installation consists of mostly preserved flowers, as well as fresh flowers, which will be changed weekly.
Their initial design concept was done entirely out of fresh-cut flowers before discovering the benefits of preserved flowers. Preserved flowers allowed them to maintain their exhibit’s natural concept using only real flowers, except these don’t require water, nor need to be changed during their exhibit.
Casey had the pleasure of visiting The Art of Bloom exhibit in Long Beach, California after attending Fun N’ Sun in Santa Barbara.
Using sensor technology to capture your body temperature, The Art of Bloom connects physical interaction into the experience. The flowers change color has the body temperature changes changing the colors of the flowers with light.
This exhibition, centered on the intersection of humanity and nature, was created in partnership with the multicultural creative agency Intertrend, and LA-based design firm Daikoku Design Institute.
The collaboration between Intertrend and art director Daigo Daikoku celebrates the cultural significance of flowers for humankind.
“Throughout history, people have seen flowers as vessels to project a variety of meanings and messages,” says Daikoku. “Flowers have instilled in us great meaning and symbols. In turn, we cultivate flowers to help convey our deepest emotions, signal change, and celebrate life stages.” Dwell
The Art of Bloom exhibit is open July 24 through September 29, 2019 at the Edision Theatre in Long Beach, CA. Click for ticket information.
