Connections and Community at the 2024 Intrigue Experience

Last month, we had the incredible opportunity to sponsor and attend The Intrigued Experience, a one-of-a-kind event that brought together florists and event professionals for three days of luxury, learning, and limitless inspiration. Hosted by the talented Sarah Campbell and her amazing team at Intrigue Designs, this immersive experience was a celebration of all things floral, business strategy, and creative collaboration.

An Unforgettable Event at The Vinoy Resort

Set against the stunning backdrop of The Vinoy Resort in St. Petersburg, Florida—a true icon of elegance—the atmosphere was nothing short of magical. From the moment you stepped onto the grounds, the venue radiated beauty, with pink everywhere you looked: lush pink blooms, garlands of pink baby’s breath, and gorgeous Jet Fresh Flower Growers roses coming from every corner.

Flamingos, pink linens, and giant floral displays filled the space, creating an environment that was as vibrant and energetic as the attendees themselves. It was a visual feast for the senses, and we loved every minute of it.

A Blend of Hands-On Learning and Business Strategy

There was something special for florists, event planners, and photographers—a blend of hands-on design sessions, workshops, and business strategy discussions. Top industry leaders and educators from around the country shared their expertise. Covering everything from floral design techniques to tips for growing and sustaining a successful business in the ever-evolving wedding and event industry.

Each day, attendees were treated to valuable learning experiences, working side by side with industry icons and Jet Fresh Flowers. It wasn’t just about the “how-to’s” of design; it was about creating a community where everyone could share, collaborate, and elevate their craft. The energy was contagious, and we were thrilled to witness so many florists and creatives embracing the experience wholeheartedly.