The 2024 FSFA International Convention brought together industry experts and talented floral designers for three days of education, stage presentations, and a Partners Showcase. Representing Jet Fresh Flowers, Jimi the Tulip and Dali added their floral expertise to the convention, enhancing the experience for attendees seeking inspiration and knowledge.
The convention program featured hands-on workshops and insightful panel discussions led by industry leaders, offering attendees a range of learning opportunities. Highlights included the Partners Table on Saturday, where Jimi and Dali showcased Jet Fresh Flowers. Jimi also participated in a panel discussion, addressing transportation challenges and the significance of strong wholesaler relationships.
The excitement continued with the awards banquet, where Jet Fresh Flowers was honored as Importer of the Year. Sunday featured a captivating demonstration by Tim Farrell AIFD, who shared principles of design and success in the floral business, showcasing Jet Fresh flowers.
The convention was a true success—it was a celebration of passion, creativity, and endless possibilities in floral design. As attendees departed, they carried with them memories and insights that would continue to enrich their floral artistry and businesses.
